Backstory: Behind the Miles & Barr Love Homes Boards
03 Apr 2019
Backstory: Behind the Miles & Barr Love Homes Boards
Taking a look into the story behind the new Miles & Barr Love Boards.
In the autumn of 2018 the decision was made to move forward from the successful Speed Awareness campaign and launch new Sales & Lettings boards.
The idea...
Steve Cort, Marketing Director says: “The story behind the Love Homes boards comes from a combination of bringing colour to local areas in line with Spring, the saying ‘Home is Where the Heart is’ and our company ethos ‘…Valuing People, not just Property’.”
Back to the drawing board…
As always the ideas had to start somewhere, so it was back to the drawing board…
There were several revisions from the initial concept of the Love Homes artwork; from selecting colours to the messages on the boards. Every Sales & Lettings board has a different message on the front and back.
Hot off the press…
Here’s a look behind the scenes of the print run and process for the Miles & Barr Love Homes campaign.